top of page
American Express - Always Welcome
To help customers identify small businesses that accept them for who they are, American expressed formed a collective of three female artist from underrepresented groups to support greater inclusivity.
Shawna X, Reyna, and Mariell Guzman lead this initiative by designing eye-catching business signage and marketing materials inspired by the theme of inclusion for all customers.
The film represents one central theme: every customer is always welcome. The anthem film encompasses the narrative beats of i) the importance of inclusivity today, ii) the impact of showing allyship through design and iii) the future of community and supporting small businesses.
Special note: This project was created, produced, and directed by creative women of color.
bottom of page