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Maybelline New York x ITZY

 

 

In 2021, ITZY was introduced as the first K-pop band to become a Global Ambassador to the #1 makeup brand in the world – Maybelline New York. Yeji + Yuna served as the face of the launch for MNY's Color Strike eyeshadow pen. 

The Idea: Where will you strike? 

Need eyeshadow? Contour? Highlight? How about all three in one swipe that lasts up to 12H? Maybelline New York’s Color Strike eyeshadow pen creates color impact in a single strike. 

Role: Concept idea and visual pneumonic. Pitch idea and oversee production and edit.