American Express - The Nearest Getaway
American Express partnered with actress Jamie Chung to educate and excite Card Members about using Membership Rewards (MR) for everyday purchases beyond travel with a focus on home improvement.
The Nearest Getaway teases the audience to believe Jamie is on a vacation, when really she's enjoying a staycation at her recently renovated Brooklyn home, and demonstrates the use of MR points through the lease of her own renovation experience.
Through a series of social-first ideas, Jamie revealed her top tips for home improvement projects using MR points, and shared a curated selection of her favorite small businesses available to shop via the Shop Small Marketplace.
As a leader in championing small businesses, Amex also partnered with the owners of Franca and Rough Linen to create trendy "recipe" videos for transforming spacing using their products ready for purchase in the Shop Small Marketplace.
Role: Collaborated on film and teaser idea. Strategized and wrote engaging social content across Instagram and Twitter.