{ The Obituary Project }

Recognition

2018 One Show - Young One's Student Awards, Silver Pencil 

2018 Summit Creative Award, Bronze 

2018 Miami ADDY's, Silver

2018 Miami Ad School Top Dog, Golden Paw 

Objective 

Raise awareness of opioid overdose risk while reducing the stigma. 

Big Idea 

We set up an interview scenario, where we asked people to read two obituaries for the same person, each written from a different perspective.

Print Execution

Place an obituary in the newspaper of someone who suffered from opioid addiction. The obituary will include kind words and memories from friends and family. The next day, we will publish a different obituary about the same person and in the same place. This obituary will complete the story by showing the other side of the story we don’t typically see. 

Published March 8, 2018

Published March 9, 2018

Ranjana Naik CW | Nellie Santee CW | Leticia Romano AD

{ ranjana }