Stella Artois Draught Masters
Stella Artois Draught Masters helps educated bartenders on the art of pouring a chalice of Stella Artois, from keg to chalice. To inform and entertain bartenders we created 11 training videos with a unique tone of voice and visual style.
For this project, I established a special tone of voice called Modern Mid-Atlantic. It was inspired by Stella Artois' European history and Mid-Atlantic accents of the 1940s.
Click here to watch all films.
Chief Creative Officer: Farid Mokart & Fred Raillard
Executive Creative Director: Laurent Leccia
Art Director: Ha Jung Song
Copywriter: Ranjana Naik
Producer: Belle Hankey