{ Stella Artois - Draught Masters }

The Ask

Create 11 training videos with a unique tone of voice and visual style for Stella Artois Draught Masters. 

 

Background

These videos are used as tools to educate bartenders on serving Stella Artois to perfection, from keg to chalice. 

Role (CW)

For this project, I established a special tone of voice called Modern Mid-AtlanticIt was inspired by Stella Artois' European history and  Mid-Atlantic accents of the 1940s. The films were later translated into French, Italian, Dutch, Portuguese, Spanish, Korean, and Chinese. 

Click here to see all 11 films. 

{ ranjana }