Rémy Martin #SidecarShake
In honor of National Sidecar Day 2020, Rémy Martin teamed up with dancer Ian Eastwood to create a "Sidecar" cocktail tutorial with a refreshing surprise:
We will turned the cocktail shaking part into an uplifting signature dance to celebrate the day in a more dynamic way.
Inspired by the Harlem Shake, the "Sidecar Shake" is an artistic and playful way to celebrate an iconic cognac cocktail like never before.
Chief Creative Officer: Farid Mokart & Fred Raillard
Executive Creative Director: Laurent Leccia
Art Director: Michael Hess. & Ha Jung Song
Copywriter: Ranjana Naik
Producer: Belle Hankey
Director of Photography: Gerald Nonato
Editor & Colorist: Brandon Arrega