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Rémy Martin Flavor by the Grill

“Flavor by the Grill” is a play on the fact that Rémy Martin products are made with fire, and turning it into a hospitable invitation to gather around the fire with guests at home – By the grill, the fire pit, or the fireplace.

 

It’s an invitation to reconnect and dine with those who matters, and share your experience with them. It’s an invitation to open a bottle of Rémy Martin by the grill.

This campaign consists of a 4-part cooking series, a 3-part cocktail series, a radio spot, and lots and lots of Drizly banners. 

Chef Kwame Onwuachi

In this 4-part series, chef Kwame shares his stories in different regions of the US and grilled recipes and cocktails inspired by their local flavors. The series was directed by Caroline Suh.

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Episode 2: Creole Cognac BBQ Glazed Ribs and Rémy Martin V.S.O.P.

Episode 3: Smoked Hotdog and Rémy Martin 1738

Episode 4: Charred Elote with Grilled Tuna and Rémy Ginger

Cocktail Series

We created a 3-part cocktail series showing people at home how to create unique summer cocktails made with a warm cognac. 

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Episode 2: Rémy Ginger

Episode 3: Rémy Sangria 

Chief Creative Officer: Farid Mokart & Fred Raillard

Executive Creative Director: Laurent Leccia

Art Director: Michael Hess, Kate Kim, and Ha Jung Song

Copywriter: Ranjana Naik 

Producer: Belle Hankey