Rémy Martin Flavor by the Grill
“Flavor by the Grill” is a play on the fact that Rémy Martin products are made with fire, and turning it into a hospitable invitation to gather around the fire with guests at home – By the grill, the fire pit, or the fireplace.
It’s an invitation to reconnect and dine with those who matters, and share your experience with them. It’s an invitation to open a bottle of Rémy Martin by the grill.
This campaign consists of a 4-part cooking series, a 3-part cocktail series, a radio spot, and lots and lots of Drizly banners.
Chef Kwame Onwuachi
In this 4-part series, chef Kwame shares his stories in different regions of the US and grilled recipes and cocktails inspired by their local flavors. The series was directed by Caroline Suh.
Episode 2: Creole Cognac BBQ Glazed Ribs and Rémy Martin V.S.O.P.
Episode 3: Smoked Hotdog and Rémy Martin 1738
Episode 4: Charred Elote with Grilled Tuna and Rémy Ginger
We created a 3-part cocktail series showing people at home how to create unique summer cocktails made with a warm cognac.
Chief Creative Officer: Farid Mokart & Fred Raillard
Executive Creative Director: Laurent Leccia
Art Director: Michael Hess, Kate Kim, and Ha Jung Song
Copywriter: Ranjana Naik
Producer: Belle Hankey