Stella Artois - Draught Masters 

 

 

Stella Artois Draught Masters helps educated bartenders on the art of pouring a chalice of Stella Artois, from keg to chalice. To inform and entertain bartenders we created 11 training videos with a unique tone of voice and visual style. 

For this project, I established a special tone of voice called Modern Mid-Atlantic. It was inspired by Stella Artois' European history and  Mid-Atlantic accents of the 1940s.

Click here to watch all films. 

Role: Lead writer on creative team. Established a unique tone of voice and oversaw production and edit.