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Rémy Martin - Celebrating 50 Years of Hip-Hop

 

 

To commemorate 50 years of Hip-Hop, Rémy Martin teamed up with the Universal Hip Hop museum, trailblazing producers and a Colossal Media to turn the streets of key cities into an experiential mixtape museum.

Together with visual artists, we created an outdoor AR experience celebrating the Hip-Hop icons who made mixtapes an important part of music history. Creating a never-before-seen before street museum, where each piece can be activated with AR to make us dive further into their stories.

 

Consumer were able scan the QR code on each mural and enter for a chance to win access to Rémy Martin's Hip-Hop Party. 

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Role: Senior Copywriter