Maybelline New York x ITZY 

In 2021, ITZY was introduced as the first K-pop band to become a Global Ambassador to the #1 makeup brand in the world – Maybelline New York.

Where will you strike next? Idea writeup 

Find any press or IG posts 


For most visibility and impact on our target audience, we created two TikTok videos that show the ease and versatility of MNY's ColorStrike eyeshadow pen. 

The first WOW video showcases two members of ITZY – Yeji and Yuna – using the products as they fit their lifestyle. The How-To video uses the same visual pneumonic 

TikTok :15 WOW

TikTok :15 How-To