{ Kith Streetwear }

Objective

Create an awareness campaign for Singapore's youth.

Research

-Singapore's youth is diverse in ethnicities, but turn to western culture for unification. 

-Females don't think it's possible for them to take on leadership roles.

-Singaporeans rely on public transportation and walking to get to their destinations.

Strategy -  Kith x Lion City 

Align Kith's mission with the Singaporean national anthem to unify the streetwear community; encourage leadership. 

Click here to put my Master's Degree to use.

Ranjana Naik CW | Mariana Mendoza CW | Pablo Nava CW | Elena Rangel AD 

{ ranjana }