After months of fear, uncertainty, tragedy and division, JCDecaux – the world’s biggest advertising out-of-home company – wanted to lift people’s spirits. So rather than post more ads, the company’s available inventory was used to launch positive, supportive messages across America under the line: We Keep Going.
Appearing from coast to coast, in Los Angeles, Chicago, Boston and New York, more than 150 posters (forming 4 separate poster series) celebrated citizens’ resilience, encouraged hope, and spread goodwill.
Role: Writer for the NYC series
Chief Creative Officer: Farid Mokart & Fred Raillard
Executive Creative Director: Laurent Leccia
Art Director: Ha Jung Song
Copywriter: Ranjana Naik