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JCDecuax #WeKeepGoing

After months of fear, uncertainty, tragedy and division, JCDecaux – the world’s biggest advertising out-of-home company – wanted to lift people’s spirits. So rather than post more ads, the company’s available inventory was used to launch positive, supportive messages across America under the line: We Keep Going. 

 

Appearing from coast to coast, in Los Angeles, Chicago, Boston and New York, more than 150 posters (forming 4 separate poster series) celebrated citizens’ resilience, encouraged hope, and spread goodwill. 

Role: Writer for the NYC series

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Chief Creative Officer: Farid Mokart & Fred Raillard

Executive Creative Director: Laurent Leccia

Art Director:  Ha Jung Song

Copywriter: Ranjana Naik

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